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 Growth is never by mere chance-it is the result of forces working together.



       

         



AT Group Asia                            focusing on what matters              impacting on results

                                                                    

ASEAN EXPANSION - ARE YOU READY? 

AT GROUP 

ASEAN EXPANSION DIVISION


This division of AT Group provides consultancy services to companies who are looking to expand their company activities, franchise or licensing operations in Thailand or any ASEAN County taking advantage of this ever expanding business community.

In addition, we provide advice for entrepreneurs who are looking for a business opportunity, helping them select the correct business/franchise matching their skill sets and or their aspirations.



WE CAN HELP 

For the corporate, assisting company with set up, market research, identifying investment opportunities, sourcing Agents or Country representative etc. is what we do best.


For the Franchise operator, by utialising our resource data base, we identify the ideal ‘candidate’, matching your requirements and selection criteria and pre interview them prior to presenting them saving both time and effort.


For the entrepreneur or agent we take a look at business goals, experience, strengths, desired lifestyle etc. and help find the opportunities that present a realistic opportunity for long term success


MORE INFORMATION BELOW

In addition to attracting multinationals, ASEAN has become a launching pad for new companies; the region now accounts for 38 percent of Asia’s market for initial public offerings.

Despite their distinct cultures, histories, and languages, the ten member states of ASEAN share a focus on jobs and prosperity. Household purchasing power is rising, transforming the region into the next frontier of consumer growth. Maintaining the current trajectory will require enormous investment in infrastructure and human-capital development—a challenge for any emerging region but a necessary step toward ASEAN’s goal of becoming globally competitive in a wide range of industries.

Understanding ASEAN potential


Investors and multinationals are increasingly turning their gaze southward to the ten dynamic markets that make up the Association of Southeast Asian Nations (ASEAN).
Founded in 1967, ASEAN today encompasses Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—economies at vastly different stages of development but all sharing immense growth potential.

ASEAN is a major global hub of manufacturing and trade, as well as one of the fastest-growing consumer markets in the world. As the region seeks to deepen its ties and capture an even greater share of global trade, its economic profile is rising—and it is crucial for those outside the region to understand its complexities, contradictions as well as the opportunities.

 

If ASEAN were a single country, it would already be the seventh-largest economy in the world, with a combined GDP of $2.4 trillion in 2013 (Exhibit 1). It is projected to rank as the fourth-largest economy by 2050.1

ASEAN is home to many globally competitive companies.

In 2006, ASEAN was home to the headquarters of 49 companies in the Forbes Global 2000. By 2013, that number had risen to 74. ASEAN includes 227 of the world’s companies with more than $1 billion in revenues, or 3 percent of the world’s total . Singapore is a standout, ranking fifth in the world for corporate-headquarters density and first for foreign subsidiaries.

 

Consistent with this growth, foreign direct investment in ASEAN has boomed, surpassing its precrisis levels. In fact, the ASEAN-5 (Indonesia, Malaysia, the Philippines, Singapore, and Thailand) attracted more foreign direct investment than China ($128 billion versus $117 billion) in 2013.


In addition to attracting multinationals, ASEAN has become a launching pad for new companies; the region now accounts for 38 percent of Asia’s market for initial public offerings.

Despite their distinct cultures, histories, and languages, the ten member states of ASEAN share a focus on jobs and prosperity. Household purchasing power is rising, transforming the region into the next frontier of consumer growth. Maintaining the current trajectory will require enormous investment in infrastructure and human-capital development—a challenge for any emerging region but a necessary step toward ASEAN’s goal of becoming globally competitive in a wide range of industries.

 The ASEAN Economic Community offers an opportunity to create a seamless regional market and production base. If its implementation is successful, ASEAN could prove to be a case in which the whole actually does exceed the sum of its parts.


 Ron Cartey Founder AT Group

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